Customer Data Platforms

Connecting Faslet with a Customer Data Platform (CDP) allows you to enrich your customer data and provide more personalized marketing and experiences to your users. This guide explains the benefits and how to get started.

Supported Platforms:

How it works

By setting up an integration, you can automatically send user profile data from the Faslet Size Me Up Virtual Assistant to your CDP. This data can include:

Field	Example Values
height (cm)	175, 160, 182
weight (kg)	70, 55, 90
fit preference	tight, slightly-tight, average, slightly-loose, loose
latest size recommendation	your size options

Setup

To start receiving data in your CDP, use the following steps:

1. Add the current user's CDP contact/profile ID to your faslet widget code.

   Custom HTML

   <faslet-app
     ...
     cdp-contact-id="CURRENT_USER_CONTACT_ID"
   ></faslet-app>

   React

   Coming Soon

   NPM

   Coming Soon

   PHP

   Coming Soon

   note

   The property is always contact ID, even if the per-user ID has a different name under your CDP (e.g. profile for Klaviyo).

2. Find your CDP in the Faslet App Marketplace and follow the setup instructions.

Missing a Platform?

If you’re interested in additional platforms, contact your Faslet representative.

Limitations

For profiles to be sent to the CDP, the following requirements must be met:

1. Popup Flow Only: CDP events are currently sent only when users complete the full popup flow. Events are not sent for automatic sizing recommendations. Support for automatic sizing CDP events is planned for a future release.

2. Contact ID Required: Some CDPs (including Voyado) require the cdp-contact-id attribute to be passed into the <faslet-app> tag for events to be sent successfully. See the Setup section above for implementation details.

3. User Authentication Requirements: Some CDPs (including Voyado and certain Klaviyo implementations) require users to be logged into your store and have accepted cookies before events can be sent. This ensures the CDP has access to the user's email address and profile information needed to store the sizing data.

Need Help?

If you need assistance debugging your CDP integration, contact support@faslet.me with a screen recording showing the complete Faslet Size Me Up flow while logged in to your store.